Tennis Europe has extended its cooperation with leading heart-rate system manufacturer Polar Electro with the launch of an official online shop designed for users of the organisation’s web site.
The project is the latest step in a long-term partnership between the two organisations and is intended to reap benefits for Tennis Europe’s members and online users. The online store contains specially-selected products that Polar recommends to enhance the training regimes of all tennis players and coaches, from beginners to performance players.
Polar has been a leader and innovator in the field of heart rate monitoring for the last thirty years with a focus on endurance sports. However, skill-oriented sports such as tennis have become increasingly physically demanding in recent years and many top players have adopted the use of heart rate monitors to maximise physical performance during training and competition.
Polar already plays an active role at Tennis Europe’s coaching events, and also sponsors the Tennis Europe Junior Tour Player of the Year titles, which are awarded to the best-performing 14 and 16 & Under players at the end of the season.
Tennis Europe Chief Executive Officer Olli Mäenpää said, “We are very proud to announce this new development in our partnership with Polar, whose products are increasingly sought-after by the tennis community yet can be difficult to find in specialist tennis shops. Tennis Europe’s website provides an ideal platform to connect with millions of players and fans across the continent and we look forward to bringing further benefits of our relationship with Polar to our users in the future.”
You can read more about Polar at www.polar.com, or visit the online store at http://tenniseurope.polar.com.
To see how Polar's products can be use to optimise tennis training, check out the video below: