Strategy

Tennis Europe Strategic Plan 2025–2028

Unveiled by Tennis Europe President Henrik Thorsøe Pedersen at the 2025 AGM in Antalya (TUR), the new Strategic Plan sets the direction for the organisation’s work over the next four years. Developed through an in-depth internal review and consultation with Member Nations and stakeholders, the plan reflects a shared commitment to realistic, impactful, and sustainable growth.

Under the vision “To be united in purpose, growing the game and champions of tomorrow”, and guided by our mission to shape the future of our tennis community through good governance, strong partnerships, effective communication, and impactful activities, the strategy focuses on five key pillars:

• Finance – Ensuring financial stability and growth
• Governance – Enhancing structure, leadership, and ESG practices
• Competition – Strengthening the quality, marketability, and visibility of events, with a focus on the Junior Tour
• Development – Growing the game, support developing talent as well as the tennis workforce
• Communication – Fostering engagement, improving visibility, and optimizing stakeholder interaction

The Strategic Plan marks the beginning of a new chapter for Tennis Europe, aligning our priorities with the needs of Member Nations and the broader tennis ecosystem. The strategy will be followed by a detailed business plan (tactics) with clear goals and implementation steps.