The European Tennis Federation has teamed up with technology provider Crionet for an ambitious new partnership aimed at bringing junior tennis to a wider audience.
The partnership reflects Tennis Europe’s ongoing commitment to boost the digitalisation of its world-famous Junior Tour and will focus on live scoring, live streaming, and other new digital services for tournament organizers.
In 2022, the Tennis Europe Junior Tour consisted of a record 465 events held in almost all of the association’s 50 member nations. The Tour culminated with the recent season-ending elite event for players aged 14 and 16 & Under, the Junior Masters, which also served as a successful pilot for the Crionet project.
The tournament in Monte-Carlo attracted tens of thousands of viewers during the three-day event, with fans tuning in from 84 countries worldwide to see Europe’s top players in action.
From 2023, all junior tournament organizers will be given the opportunity to realise their potential with a variety of packages of digital services tailored to their needs. More information about the pricing structure and products on offer will be available in due course.
Giorgio Garcia-Agreda, Crionet CEO commented, “We’re thrilled to bring innovative digital data and streaming solutions to Tennis Europe. Our joint mission will focus on delivering the best live moments and collecting valuable information to be shared with the junior tennis stakeholders which will enhance their experience in preparation for the big jump into the professional tour."
Tennis Europe President Ivo Kaderka said, “With this partnership, we aim to significantly boost the profile of junior tennis events. There is a worldwide audience of tennis fans curious to see the next generation in action and this is the first step on the road to repositioning the Tennis Europe Junior Tour for the digital age.”
Gaetano Guarino, Crionet’s Chief Commercial Officer, added, “The Crionet team can't wait to learn and experiment with the new digital tools alongside Tennis Europe and at the same time to increment the tour visibility in the process with a young and professional user base. It is our commitment and contribution towards the tennis foundation and the future tennis stars.”