Tennis Europe has announced a new partnership with Sartor, the Italian specialist in custom sports awards, giving clubs and tournament organisers across the Tennis Europe network access to a dedicated collection of premium cups and trophies.
Through the collaboration, clubs will be able to request Sartor trophies via a dedicated ordering platform, making it easier to select, customise and source high-quality awards for competitions and events across Europe.
The partnership connects Tennis Europe’s commitment to supporting the next generation of players with Sartor’s long-standing expertise in sports awards. Founded in 1978 by Alessandro Sartor and now led by the next generation of the family, Sartor has grown into an internationally recognised brand in the sports awards sector, combining Italian craftsmanship, attention to detail, innovative materials and passion.
For Tennis Europe clubs and tournament organisers, the collaboration offers a reliable solution for awards that reflect the value of each competition and the achievements of the players taking part. Special attention has also been given to the design of a unique collection of trophies, presented in collaboration with Tennis Europe, developed to be not only celebratory objects, but visually distinctive symbols of achievement.
The models created for the Tennis Europe community feature contemporary lines, dynamic shapes and flowing silhouettes, designed to reflect the energy, passion and ambition of young players. With their modern aesthetic and refined details, the awards aim to give every victory, every milestone and every sporting journey a trophy that feels meaningful, memorable and aligned with the spirit of the next generation of tennis.
“Trophies are much more than objects; they are symbols of effort, ambition and achievement,” said Tennis Europe President Henrik Thorsøe Pedersen. “By partnering with Sartor, we are giving our clubs and organisers access to awards that reflect the quality and emotion of Tennis Europe competitions. This partnership aligns our commitment to developing tennis across the continent with Sartor’s Made in Italy expertise and dedication to craftsmanship.”
“We are proud to bring Sartor’s Italian craftsmanship to the Tennis Europe community,” said Sartor CEO, Simone Sartor. “Behind every award there is a story that deserves to be told: a match won, a personal goal reached, a moment that a young player will always remember. For us, this partnership is an opportunity to celebrate those stories with products that express care, quality and passion.”
With 48 years of experience, a catalogue of more than 900 items, a presence in over 70 countries and a 4,000-square-metre production facility in Italy, Sartor offers a complete awards solution for the sports sector. Its trophies have reached podiums at prestigious national and international events, celebrating the commitment and passion of athletes around the world.
In the coming weeks, Tennis Europe clubs and tournament organisers will receive further information on how to access the dedicated Sartor ordering platform and request their awards, both the special collection and the complete catalogue.
For more information, visit Sartor’s website.