2012 European Tennis Report Published

General News

2012 European Tennis Report Published

Tennis Europe has announced the publication of the second edition of the European Tennis Report. The unique report provides detailed information from the entire European marketplace, focusing on statistics and trends on a country-by-country basis.

The 67-page report is the result of a biannual survey of the 49 member nations of Tennis Europe, which was conducted during the first six months of this year in association with sports industry research leaders SPORTS MARKETING SURVEYS INC.  

The report has undergone a re-design and now includes greatly expanded statistical data. Full reports on each of Tennis Europe’s 49 constituent nations are available, including federation contacts, facts and figures, plus statistics showing the current situation and three-year trends of key categories including players, clubs, courts and coaches. Also included are four-year comparisons of all international tournaments, from junior to professional, senior to wheelchair and beach tennis.

Extra features include quick reference guides to all statistical data and expert analysis from SPORTS MARKETING SURVEYS INC.

Priced from €390, the report is available for purchase via the Tennis Europe website here, and is recommended reading for anyone interested in the European tennis marketplace.

Tennis Europe Chief Executive Officer Olli Mäenpää said, “This second edition of the report represents a great leap forward from the previous edition. The ability to compare data over a number of years and to identify trends and areas of growth has enabled us to widen our analyses and add invaluable new information. The report is effectively an encyclopaedia for tennis in Europe and is the only source for many of the insights included. I would like to thank all of the staff at our member nations who have helped us with the challenging task of collating the data.”

Tennis Europe and SPORTS MARKETING SURVEYS INC. are now co-operating on the second ‘Next Generation Survey’, which looks at the consumer behaviour and aspirations of elite junior players from all over Europe.

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