Tennis Europe and TennisLMS Team up to Bring Development Solutions to European Players

Tennis Europe, the largest regional association of the sport's governing body the International Tennis Federation, and Tennis LMS, an innovative US-based company devoted to the provision of player development services, have announced a two-year partnership agreement recognising TennisLMS as the 'Official Player Development Platform of Tennis Europe'.

TennisLMS (Learning Management System) is a revolutionary new web-based system of self-assessment and development tools, which identify trends and target areas for training. The system can be used by players and coaches to track long and short-term performance in many key areas, and has also been adapted for clubs, academies and tennis associations in order to enable comparisons between players and to identify problem areas as well as successful methods.

In addition to the partnership, TennisLMS will also be promoted as the 'Recommended Player Development Platform' of the Tennis Europe Junior Tour. The 300+ tournaments for players aged 12, 14 and 16 & Under that comprise the Tour have showcased the arrival of almost every major player over the past twenty years, and see annual participation from around 10,000 European junior players.

Finally, the system will also be known as the Official Player Development Platform of the Tour's flagship competition, the European Junior Championships as well as Presenting Partner of the 18 & Under European Summer Cups, an outdoor team event open to all 49 Tennis Europe member nations.

Tennis Europe Chief Executive Officer, Olli Mäenpää comments: "We recognise that today's players are faced with an increasingly overwhelming choice of tools to help with their development. That's why we are delighted to team with TennisLMS, who offer an unrivalled and incredibly comprehensive service for players, whatever their level. We look forward to further developing the partnership and to exploring how the many junior players who compete on our tours can benefit from this technology, as well as the national federations and coaches to whom we remain deeply committed."

TennisLMS Founder and Chairman Sasha Frljanic adds: "Having already been enthusiastically embraced by many high profile players, coaches and academies this side of the Atlantic, Tennis Europe is the natural partner for TennisLMS as we look to further promote the system. The potential for the future development of the partnership is endless and we look forward to being able to contribute to the enhancement of training and development of players and coaches in Europe."

TennisLMS President Kelly Jones emphasizes: "We are very excited about our newest partnership with Tennis Europe. This is a major step towards our goal of expanding TennisLMS internationally. For the first time all parties involved in building tennis players (Parents, Coaches, National Federations) will have all information in one place to track player's performance. Combining Player Report Card, Video Analysis, Match Analysis, Fitness Tests, and Periodization is going to revolutionize the way we track player's development in the future, and will enable each player to better reach their full potential."